iDEA

IDEA forms part of the Mercator-S retail family, a Serbian-owned network present across the Western Balkans. The Njegoševa branch is the larger format within th…IDEA forms part of the Mercator-S retail family, a Serbian-owned network present across the Western Balkans. The Njegoševa branch is the larger format within the chain, carrying a full grocery range from fresh meat counters and produce bins through to wines, household chemicals, baby items and personal care. A barrier-free entrance and wide aisles make it one of the more accessible supermarkets in the central district.

Loyalty mechanics differentiate this brand from rival chains: the Senior Super Card extends 200 EUR of instalment credit to pensioners, while the Super Card mobile app layers additional discounts and bonus-euro rewards onto regular spending. Card terminals support contactless and standard chip transactions. The branch closes on Sundays, in line with chain policy.